tag:blogger.com,1999:blog-5077490155584184929.post6832851595856667090..comments2011-03-11T14:13:37.079+01:00Comments on Learning Parisian: Marketing 101MC Comingshttp://www.blogger.com/profile/03940585564157522031noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-5077490155584184929.post-69813434886353448172010-02-22T03:27:05.579+01:002010-02-22T03:27:05.579+01:00Having spent several years on Wall Street, I'm...Having spent several years on Wall Street, I'm surprised the company has chosen "Wall Street" as part of their brand...bankers and traders are not exactly known for their English skills. I suppose Wall Street is distinctly American (and associated with intellectuals), but it's quite misleading. Why not the New York Times Institute? Now if they were advertising a spreadsheet modeling class, I would understand.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5077490155584184929.post-53288872416242266042010-02-15T14:51:18.080+01:002010-02-15T14:51:18.080+01:00The Wall Street Institute is an interesting hodge-...The Wall Street Institute is an interesting hodge-podge of English mess. In Leipzig Germany, the WSI had a couple of MINI Cooper's with the Union Jack flag painted on the roof. <br /><br />In addition, while they tout learning Wall Street english, most Europeans prefer to learn the Queen's language as they prefer the sound of it to our less educated sounding American English. At least that's what a lot of people in Germany said to me. The Queen's english just sounds better! Haha!Frank Butlerhttps://www.blogger.com/profile/09841158837504564477noreply@blogger.comtag:blogger.com,1999:blog-5077490155584184929.post-62661125574000472622010-02-15T10:25:53.710+01:002010-02-15T10:25:53.710+01:00Your Kellog marketing training should have got you...Your Kellog marketing training should have got you to research the fact that the Wall Street Institute is the most successful chain of English schools in France so their ad must be working.<br /><br />As an English school addressing french speakers they use phrases that every French person has heard: Do you speak English? This is THEIR problem. Then they provide the SOLUTION: I Speak Wall Street English! ....which solves the reader's problem and BRANDS the solution to Wall Street.<br /><br />Basic but extremely successful campaign.Anonymousnoreply@blogger.com