- Asian students are constantly singled out to speak on behalf of their entire ethnic group: "So what do Chinese consumers think of this?"
- When making points about Armani in Asia, the professor stares at the Asian students
- The professor remarks "too bad there is no Japanese person in this group" when a group is about to present on Burberry's Asian expansion, particularly into Japan. Apparently, only Japanese people can credibly determine how Burberry is faring in Japan.
- One professor, who is trying to make a point about China, points to an Asian student and says "Let's hear what the Chinese students think." The student replies quietly "I'm Japanese." The professor continues. He points at 3 more students asking "Are you Chinese? Are you Chinese? Are you Chinese?" He gives up on the fourth try. I stay silent.
- For a group project, my teammate reaches out to the professor to find out if he has insider industry information (which he tends to have since he meets with executives often) on how successful Jimmy Choo is in Asia. He does not have any data. Instead, he suggests that we conduct a survey among the school's Chinese students to see if they are aware of Jimmy Choo, and to use awareness as a gauge for success. Hmm......... We are being asked to make conclusions about the Asian market based on brand awareness from a sample of ~30 Chinese students who decided to study at a school known for its luxury marketing program. Biased self-selected sample group? Statistically insignificant sample size? Sweeping conclusions about Asians using only an ethnic group? Mckeon would be proud of me.
At least my participation credit is skyrocketing here.